Santa Claus streetwear puffer icon

A modern ad-style image of Santa Claus as a streetwear icon, replacing his traditional vest with a glossy oversized red puffer jacket. He is an older white man with a long white beard and warm expression, wearing the puffer over a simple white T-shirt, paired with loose black cargo pants and chunky white sneakers, his Santa hat reimagined as a snug red beanie. Santa stands in a clean, empty urban alley with smooth concrete walls and a single soft shadow from one side, hands tucked into the jacket pockets. Cool daylight filters in, creating subtle highlights on the quilted jacket and faint reflections on the pavement, with plenty of negative space and no graffiti, signage, or text.